About Storyline Lab

Storyline Lab came about after a decade spent at some of the world's most respected brands: Financial Times, Morningstar, WGSN, Flywheel.

While I worked in business development, I learnt from brilliant design teams, observing how they transformed complex ideas into simple yet engaging concepts, shaping perception and user experience, establishing trust, and supporting sales teams.

Thanks to my last role being so diverse, I had the opportunity to put what I learnt into practice and took on numerous design projects myself over the the course of three years, developing a clear and consistent design language for the Alternative Data team at Flywheel. This was essential to client presentations - as we were showcasing complex data models and methodologies that needed to be easily and quickly digested. What’s more, our collateral had to be memorable. My enthusiasm for organising information in a clear and compelling way led me here.

I have completed further education brand strategy, visual design, and UX/UI. Prior to this, I found that my earlier studies of philosophy, psychology, and painting (rahatabar.com) has always been complementary to learning design.